Teaser Trailer

I am not trying to write a script or develop a concept that has less than 5 characters in order to spite those who have stipulated those rules, I am trying to write less than 5 characters because I am aware of the resources available to me. Yes, I am sure I could work around that and find 5 talented actors, but that would be a very time consuming process when time is one thing I do not have right now. I am trying to write an effective story with few characters. It’s been done, and done successfully. For example, Lars von Trier’s Anitchrist. There were only 3 characters, and one of those was a small child who was on screen for maybe 5 minutes. The rest of the film is carried by 2 actors and I think it’s done brilliantly. I am not saying that I am as skilled as Lars von Trier and am able to create something as successful as he has, certainly not at this stage in my life, but what I am saying is that I would like to try. If I am not given the chance to try, I will never know. Now is the perfect time to try, because I have people around me who can assess my work from a professional and experienced viewpoint and give me feedback on what worked and what didn’t. Perhaps it will fail completely, but at least I will have gained some experience and knowledge.

We have been told that in our third year we will be able to make what it is we’ve been dreaming of making (or something to that effect). I have been dreaming of making something visually stunning, that challenges me and gives me a chance to experiment.

I find that structured films and trailers frustrate me. I like to see creativity that breaks the rules. For this reason, I thoroughly enjoy teaser trailers. More often than not, there is limited dialogue, a great soundtrack, and stunning cinematography. This combination stirs up far more of an interest than a generic or traditional theatrical trailer ever could. It leaves more to the imagination and encourages viewers to find out more or see the final production through gently teasing the story, and I find this to be far more effective. For this reason, this is the kind of trailer that I have set my heart on making. Yes, it will be very challenging, especially as I will be working backwards (making a trailer before a full production… or even writing the full script), but that’s how I am going to learn!

In light of this, I have been finding teaser trailers made in the style I have just mentioned. Some of my favourites are below:

Broadchurch – Season 1

I love this series. I think it is beautifully shot, has strong characters, and creates a powerful connection with the audience. The themes explored in this series, and this season specifically, are very relevant and allows for just about anyone to relate to it in some personal manner. In terms of this trailer, I think it cleverly sets the mood, simply addresses the overall storyline, and generates interest. I also feel that it caters well to its target audience, which I would imagine is around 25+.

La La Land – Offical Teaser Trailer – ‘Audition (The Fools Who Dream)’

This is the trailer that really sparked my ideas for my own project and made me realise how much I enjoy trailers like this. The first time I saw it, it stood out because it was so very different from any other trailers that were playing and I think that makes for a strong promotion. It caught my attention because there’s no dialogue – it’s all beautiful shots set to a song from the film (performed by the cast). I guess it read a little more like a music video, but clearly promotes a film. The production values are incredible, and I certainly do not think I can achieve that for this project, but I have taken a lot of inspiration from this teaser.

Logan – Offical Trailer

This example isn’t a teaser trailer, but it reminded me of the La La Land  teaser when I saw it because of the way the song is champion. I think this trailer is very compelling, and it caught my interest, which is very unusual for an X-Men film, because I’m not normally interested in them.

Antichrist – Official Trailer

I was very interested in this film last year, because I noticed there were only three characters, which is highly unusual for a feature film. It was for this reason that I watched it (also, it’s directed by Lars von Trier and he’s a genius), paying close attention to how the characters were used, especially the locations in which they were placed. Most of the film is set at remote cabin in the middle of a forest, but there are a few scenes in a hospital where one would expect to see a lot of people, but the lead characters (who are never named) are the only two characters we see. What I find particularly clever about this film is that, even though there are only three characters (the third is a child), it isn’t boring, in fact, it is quite gripping.

The Handmaiden

I’ve not yet scene this film, but I do want to. I think this trailer, which, like Logan, is an offical trailer, is cut really interestingly, especially at the start. What I like about this is the way it cuts every second or so alternating shots from the same scene with shots from others. This style of cutting, combined with the soundtrack, creates tension resulting in a very compelling trailer. I think the fact that there is no dialogue adds to the build up of tension, because we’re always waiting for someone to say something, but they don’t. This is purposeful, because it seems like the characters are in a situation where they can’t speak up even though they want to. We do have little hints of vocalisation with a few gasps here and there, but nothing more. I also enjoyed the use of reaction shots, and there were a lot of them, as they create a sense of mystery, urging us to find out why these characters are behaving like this so often. The other thing I noticed with this trailer was the use of titles. I often feel that titles look really tacky in a trailer, but these didn’t. The large, bold font fitted with the genre and made simple, easy to read statements without being cheesy. They were statements rather than the classic “in a world…” titles that Hollywood films often have.

Looking at these trailers, I feel there is hope for success in what I would like to make this year. I love the way some of these trailers build tension and mystery with their absence of dialogue, and, with that, suggest some themes in the story, such as not being able to speak up, or the way suspecting your neighbours makes you shut yourself off to them. This is the kind of feeling I want to create with my trailer. I hope it works.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s