I was thinking recently about how popular trailers are. They seem to be some of the most watch videos on YouTube (besides pointless funny stuff and epic music videos… Gangnam Style is most definitely included) so it made me wonder what the most watched trailers of all time were and why were they so popular? And did they become popular after release or in the build up to the release of the full feature?
I wasn’t able to find the most watched trailer of all time, full stop, but I was able to find a list of the most watched trailers within 24 hours of initial release. To be honest, I was quite impressed with the numbers. It should also be mentioned that Wikipedia is the only “up to date” list (it is also where I found this information).
This list of trailers ranks the top 20 most watched trailers for film and television series within the first 24 hours of initial release on all viewing platforms. What linked all these trailers was the fact that they were all either part of a franchise, part of a series, a remake, or a book to film adaptation. This meant that they all had preexisting fan bases so, compared to a stand alone film, there were already people anticipating their release.
So, what are these trailers? Let’s look at the top 5:
5. Star Wars: The Last Jedi – 120.1 million views
4. Beauty and the Beast (2017) – 127.6 million views
3. Thor: Ragnarok (Official Teaser) – 136.0 million views
2. The Fate of the Furious – 139.0 million views
1. It (2017) – 197.0 million views